Nissan / Datsun It Is A Matter of Pride


Mr. Gordon Whitby  Dr. Seta Whitby 


The book has the author’s professional views of the development of the worldwide automotive industries and their current emphasis on self and driverless cars and trucks. He has written about the 17 years’ experience working for little known Nissan Motors USA that imported Datsun cars and trucks. He helped to develop a strong Datsun dealer network that during his tenure outsold all other imports in the Western United States. He shared his stories while he was one of the few dedicated pioneering employees in the West who helped initiate policies and procedures that eventually led to the success of Nissan that we know of today.