Description
A visual history of the jewels that imparted prestige, elegance, and horsepower onto America’s early automobiles.
During the late 19th and early 20th centuries, thousands of forward-thinking entrepreneurs tried their hand at automobile manufacturing. Many of these marques vanished, leaving behind finely crafted name plates and radiator emblems reflecting their brand through typography, color, symbolism, metalwork, and enamel. Author and collector Kurt Hohl presents more than 400 American name plates and the remarkable stories behind their efforts in this third installment of Coachbuilt Press’s Automotive Jewelry Series. With photography by Michael Furman, an introduction by design historian Steven Heller, and a foreword by automotive historian Ken Gross, the book serves as both a collector’s reference and a visual exploration of the artistry and enterprising spirit of the early U.S. auto industry.
