The Muse in the Wheels-Pirelli: A Century Of Art At The Service Of Its Products


Corraini Edizioni

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In the 1930s, Pirelli’s advertising campaigns began to reflect the latest in graphic trends. This shift, based on the integration of technological and human culture, reached its zenith in the post-war period. Notable names in the school of Italian graphic design, as well as renowned international draughtsmen, worked on advertising for Pirelli products, helping to create an authentic Pirelli style, which itself came to symbolise quality, innovation and experimentation. This compendium of Pirelli heritage contains over 450 works made by over 200 world-famous artists, and represents a cross-section of the history of the figurative arts, graphic design, and corporate communication