Description
After WW2, the market changed from a seller’s paradise to a buyer’s market, Studebaker began to struggle, as resources were limited and smaller companies like Studebaker found they could not compete against GM and Ford. The Hawk series lasted from 1956 through 1966. They all had distinctive styling,particular the V8s, and roomy comfort for two people. There was nothing like them from any other US manufacturer – they were unique. From 1969, Studebaker added the compact Lark VI and Lark VIII to their range which garnered much media attention. But sadly for the company few were sold. But it was too little too late as the money ran out and the amalgamation with Packard in 1956 gave management little respite. All over the world today people covet Studebaker cars because they were strong and solid, even if a little stolid.This collection of articles from top automotive magazines covers the following models, Golden & Silver Hawk, Gran Turismo, Packard Lark VI & VII, Daytona, Wagonaire, and Cruiser.
