Oiling the Cogs: Reg Bishop’s Role in the British Motor Industry’s Golden Age

$59.95

Jim & Guy Loveridge

Description

This remarkable book is compact in size but comprehensive in nature. It tells a detailed true story about the British motor industry, over many decades and as seen through the eyes of someone who was deeply involved, but whose name may not be familiar to you – Reg Bishop.

Written in the first person by Reg Bishop himself, the text describes how, from being a copy man in advertising, he worked his way up in the British automotive industry, eventually to be in charge of The Nuffield Press and all public relations activities of the Morris-led Nuffield Group, then Austin Morris and British Leyland. Among his many considerable achievements was masterminding the 1959 launch of BMC’s revolutionary new Mini, which changed the face of small car motoring around the world.

Signed limited edition of 200