A colorful and captivating book examining Bruce Meyer’s passion for Hot Rods, featuring eight iconic ’32 Ford Hot Rods from his renowned automobile collection. Author Ken Gross combines cultural history, technical specifications, and an aesthete’s sensibility to narrate the story of hot rodding’s evolution from lawless to legitimate, and explains why the “Deuce” hot rod resonates so strongly with Bruce. In addition, Chip Foose offers an expert’s insight on the 1932 Ford’s styling cues, and hot rod legend Alex Xydias provides the foreword. DEUCE! features many historic images, as well as modern studio shots by Peter Harholdt.