Citroen 100 Ans


Serge Bellu Olivier De Serrès Sylvain De Serrès


Citroën is about to begin its second century of existence. This is an opportunity to revisit the first hundred years of this unique brand, marked by creations that have revolutionized the history of the automobile, and punctuated by events and outstanding personalities. This wonderful story is here addressed through themes that have enrolled in France and around the world in multiple areas. The Citroën brand leaves its mark well beyond the world of the automobile. In addition to the technical, aesthetic, commercial and industrial innovations that have marked it, the life of the double chevron is now intimately associated with the transformations of society, lifestyles, arts, economy, sport and geopolitics. ..