Description
See how the classics were born
Saxty starts off in the post-war era and moves on to the Sixties, when an ailing company was transformed by its exquisite-looking and forward-thinking Neue Klasse cars, whose pioneering influence lives on today. The story gets really exciting with the ’70s classics, ’80s icons and head-spinners from the ’90s.
How the modern cars were created and what’s to come
The story arc of the 3 and 5 Series are covered as well as the Z and M car heroes we know and adore. The tale is told through how BMW designs its one-off concept vehicles and the series production cars they influenced. There’s a first time look backstage at the Neue Klasse cars. See why BMW is driven to push the edge of design.
BMW by Design contains hundreds of unseen photos, designers’ sketches obtained when author Steve Saxty was granted complete and first-time-ever access to BMW’s design archives. This is a unique first-of-its-kind project that delves deep inside the way a major car company designs its cars.
To tell this epic tale across 288 pages in the core book – BMW by Design, Saxty was encouraged to talk in depth to any and all BMW designers, engineers and executives, past or present, he wished to. This special commitment by BMW Design boss Adrian van Hooydonk led to this beautiful and important set of books.
If you love classic BMWs, you’ll find the pages packed with new and fresh insights into how and why BMW designed its legendary models. Or, if you own a modern BMW, then there’s also a feast awaiting you as you meet the designers who created your car, see them at work, and learn what they think as they shape the BMWs of today and tomorrow.
