Description
Interaction Between Graphic Art and Design
This volume (with contributions by Maria Canella, Marta Mazza, Nicoletta Ossanna Cavadini, Mario Piazza, Marco Turinetto, Uberto Pietra, Paola Masetta and Ilaria Pani) traces a path that ranges from fashion to periodical publishing, the graphic design of posters, leaflets and postcards to printed media communication, where the complexity of the car as a product appears with its many facets and with all its appeal.
It presents an innovative survey of the theme of the car in which graphics and design are entwined with its various historical phases. This guided tour of cars and stylistic tendencies becomes a comprehensive concept of the “automobile civilization”, so much a part of modern culture, which is analysed through the advertising work that car manufacturers commissioned from the greatest designers: Marcello Dudovich, Leopoldo Metlicovitz, Achille Mauzan, Plinio Codognato, Carlo Biscaretti di Ruffia, Aldo Mazza, Marcello Nizzoli, Max Huber, Giulio Confalonieri and Pierluigi Cerri. The texts are accompanied by a rich collection of illustrations.
