Description
For twenty years I have been an automotive journalist. Like many car fans, I have always adored Porsche, for its history, its singularity, its evolution. Having previously described my love for the Range Rover, another unique vehicle, it seemed unimaginable to me not to celebrate the sixty years of the 911.
I have been able to do so by drawing on my own archive of more than five hundred adverts and catalogues, and by exploring the archives of the Porsche Museum, which collaborated closely in this this book. The commercial success of the 911 owes not a little to Porsche’s communication, which has proved simple, effective, and sometimes a bit provocative. Judge for yourself, the brand’s advertisements and catalogues are often little gems.
