Studebaker released their ‘coming or going’ sedans in 1947 which were styled in collaboration with the famous Raymond Loewy Studios, and were the first in America to come out with a completely new postwar style of automobile. The fact that they were pre-war mechanically made no difference to a car-starved America – it was the style that counted. Sales were high initially, but after 1950 numbers started to decline. In 1953 Studebaker introduced the well-received Starliner series of convertibles. The Silver and Golden Hawk were then developed from these coupes. The compact Lark was introduced in 1959, which brought a fresh new style to the product range, and some excitement from the V8-engined versions. Then came the stunning Avanti. Unfortunately, fewer than 5,000 were made, each one at a loss. The company was unable to generate sufficient profit to finance design and development and so the Lark became the last of a famous automobile line when the company closed its doors in Canada in 1966. It ended a 117 year history of manufacturing transportation by the Studebaker brothers.