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The Ferrari Phenomenon opens with a revealing biographical sketch of Enzo Ferrari himself- covering everything from his childhood to his often secret private life-and concludes by profiling the new generation of executives managing the company today.B
But in between the book also explores the lighter and lesser-known sides of Ferrari, not only through conventional
chapters and text, but also through smaller pieces such as lists, quotes, and detailed photo captions. The result is an original, innovative account that features rare Ferrari cars, little-known episodes from Ferrari history, and praise and complaints from great drivers and famous Ferrari
owners. There's also a virtual tour of the Ferrari factory and even advice on what to do on a visit to Maranello. The text is illustrated with hundreds of vivid photographs from the company's earliest years through the present day.
To capture all of this variety and detail Motor Trend executive editor and best-selling author Matt Stone (McQueen's Machines: The Cars and Bikes of a Hollywood Icon), joined forces with Ferrari insider Luca Dal Monte, the former head of Ferrari's North American press office.
Together their research and interviews give even knowledgeable Ferrari aficionados information and insights that they haven't heard before.
Thousands of Ferrari books have already been published, but The Ferrari Phenomenon is one of the few that will be both novel and indispensable to every fan of the Prancing Horse.
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